The web is disappearing: Is it IT’s fault?

The Web is Disappearing: Is it IT’s Fault?

In a world where the internet has become an integral part of our daily lives, there’s a growing concern: the web as we know it is disappearing. But is this phenomenon the fault of IT? Let’s dive into the topic to understand the reasons behind this shift and whether IT professionals are to blame.

Understanding the Web’s Evolution disappearing

In the early days, the internet was a revolutionary concept, connecting people and information like never before. Websites flourished, offering a plethora of information, services, and entertainment. Over the years, the web grew exponentially, becoming a cornerstone of modern society. However, as technology advanced, the landscape began to shift towards mobile devices and applications.

Signs of the Web’s Disappearance 

One of the clearest indicators of the web’s decline is the drop in website traffic. More and more users prefer mobile applications for their speed, convenience, and specialized functions. This shift is also marked by the rise of walled gardens—platforms like Facebook, Instagram, and Snapchat that encapsulate users within their ecosystems, reducing the need to visit traditional websites.

The Role of IT in Web Evolution

Information technology has been at the forefront of these changes. IT innovations have led to the development of sophisticated mobile apps and advanced social media platforms. These innovations have redefined user experiences, making apps and platforms more appealing than traditional web browsing.

Impact of Mobile Applications

Mobile apps have transformed how we access information and services. Their convenience and tailored user experiences often surpass those of websites. Popular apps like Uber, Spotify, and WhatsApp have replaced the need for multiple websites, streamlining services into single, easy-to-use applications.

The Rise of Social Media Platforms

Social media has become a dominant force on the internet. Platforms like Facebook, Instagram, and Twitter not only connect people but also provide news, entertainment, and shopping experiences. This centralization draws users away from traditional websites, contributing to their decline.

Walled Gardens and Their Effect

Walled gardens are digital environments that restrict users within specific platforms, limiting their interaction with the broader web. Examples include social media platforms and app stores. These gardens control user data and content, creating a self-contained ecosystem that reduces the need for external web resources.

User Behavior and Preferences

User habits have shifted significantly towards apps and curated content. The demand for instant gratification and streamlined experiences has led to a preference for apps over traditional websites. This behavior change further diminishes web traffic.

SEO Challenges in the Current Landscape

The decline in traditional web usage has also impacted SEO strategies. Traditional SEO is less effective in a world dominated by apps and social media. Web developers and marketers need to adapt, focusing on app store optimization (ASO) and social media engagement to maintain visibility.

Security Concerns

Traditional websites face increasing cyber threats, from hacking to phishing attacks. In contrast, apps and walled gardens often provide enhanced security features, fostering greater user trust. This security advantage is another factor driving users away from the open web.

Economic Factors

Maintaining a website can be costly, especially when competing with highly polished mobile apps. Apps also offer more direct revenue generation methods, such as in-app purchases and subscriptions, making them more financially viable for businesses.

The Role of Big Tech

Companies like Google, Apple, and Facebook wield significant influence over how we use the internet. Their ecosystems shape user behavior and control app distribution, pushing the web to adapt or become obsolete. Their decisions and innovations play a crucial role in the web’s transformation.

Future of the Web

Despite these challenges, the web is not necessarily doomed. Emerging technologies like progressive web apps (PWAs) and advancements in web standards could lead to a resurgence. The web may evolve to integrate more seamlessly with mobile and app-based experiences, potentially regaining its prominence.

Is IT to Blame?

While IT innovations have certainly driven many of these changes, it’s overly simplistic to place the blame solely on IT professionals. User preferences, economic factors, and the strategies of major tech companies all contribute to the web’s current state. IT has played a role, but it’s one part of a larger puzzle.


The web’s apparent decline is a multifaceted issue involving technological advancements, user behaviour, economic considerations, and the influence of big tech. While IT has contributed to these changes, it’s not solely to blame. The future of the web will depend on how it adapts to these evolving factors. As IT professionals and users, we all have a role to play in shaping this future.


Why is the web disappearing?
The web is experiencing a decline due to the rise of mobile apps, social media platforms, and changes in user behaviour. Apps offer more convenience and tailored experiences, drawing users away from traditional websites.

How have mobile apps contributed to the web’s decline?
Mobile apps provide specialized functions, speed, and convenience that often surpass what websites can offer. Popular apps consolidate services, reducing the need to visit multiple websites.

What are walled gardens, and why are they significant?
Walled gardens are digital ecosystems that restrict users within specific platforms, such as social media sites and app stores. They limit interaction with the broader web and control user data and content, contributing to the web’s decline.

Can traditional websites make a comeback?
There is potential for a web resurgence with the advent of technologies like progressive web apps (PWAs) and improvements in web standards. The web could evolve to integrate better with mobile and app-based experiences.

What can IT professionals do to address this issue?
IT professionals can focus on enhancing web technologies, improving user experiences, and developing secure, innovative solutions that integrate with mobile and app-based environments. Collaboration with other stakeholders is crucial to shaping the future of the web.

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